Starbucks and the impact of implicit bias training

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Employees of Starbucks Coffee in the United States and Canada will receive “implicit bias” training.
THE CANADIAN PRESS/Graeme Roy

Dr. Javeed Sukhera, Western University

On Tuesday, Starbucks stores in the United States will close for part of the day to deliver “implicit bias training” for all of its employees. Canadian Starbucks employees will get similar training June 11.

Whether you have heard of implicit or unconscious biases through Starbucks’ recent controversy or as a topic in the 2016 U.S. presidential debates, the topic of implicit bias seems like it is everywhere.

We are all familiar with the concept of explicit biases. These include attitudes and behaviours regarding certain groups with the intent to harm or exclude. Explicit biases can be obvious, such as racism or believing one ethnic group is superior to another. They can also be subtler, like favouring someone we know.

These explicit biases are conscious, intentional and deliberate.

In contrast, implicit biases are stereotypes that form through our experiences and that work outside of our awareness. Even though we are not aware of them, implicit biases lead to discriminatory behaviours and biased decisions.

Implicit biases can also include non-verbal behaviours or avoidance. By their very nature, implicit biases are automatic beliefs or associated behaviours that influence us without our knowledge and despite our best intentions.

Implicit bias is harmful

Starbucks’ baristas are not the only workers who demonstrate implicit bias.

When individuals with “Black-sounding names” applied for jobs compared to individuals with “white-sounding names,” the people with white names received 50 per cent more callbacks. In another study, psychologists who were applying for jobs found that out of two identical CVs, one would be rated more positively if it was attached to the name Brian compared to the name Karen.

Research on implicit bias in health care has demonstrated how health professionals can make biased clinical decisions, even when their intentions are to treat all groups fairly.

For example, an important study by doctor Alexander Green and his colleagues in 2007 found that despite explicitly denying a preference for white versus Black patients, doctors implicitly saw Black patients as less co-operative regarding medical procedures. Those doctors who demonstrated increased levels of implicit biases were more likely to treat their white patients over treating Black patients for their heart attacks.

Similar research has found that implicit biases contribute to racial disparities in pain treatment and adversely influence several patient populations.




Read more:
Racism impacts your health


We also know that implicit biases lead to behaviour that undermines trust. Groups that experience discrimination experience a profound negative effect which leads to self-reinforcing cycles of distancing and disconnection.

Individuals who encounter implicit biases can gradually internalize them and this leads members of certain marginalized groups to begin to conform to negative biases about themselves.

Bias training for all?

So should we all follow Starbucks’ lead and implement implicit bias training in our organizations?

Protesters gather outside a Starbucks in Philadelphia in April after two Black men were arrested after Starbucks employees called police to say the men were trespassing. The arrest prompted accusations of racism and led to Starbucks bringing in anti-bias training programs for all of its employees in the United States and Canada.
(AP Photo/Ron Todt)

While implicit bias is a problem that erodes equity and perpetuates discrimination, research on implicit bias training highlights mixed results and suggests that implicit bias training alone will not solve the problem.

My research on implicit bias in health professions sought to understand how this training works. Early in our journey, we learned that simply making individuals aware of their implicit biases was not enough.

When our participants became aware of their biases through an online metric of implicit bias called the implicit association test (IAT), developed by researchers at Harvard, it led to significant emotional distress and a defensive reaction.

A hard look in the mirror can hurt

We were surprised to find that when we provided people with feedback about their implicit biases, this information was inconsistent with an idealized version of themselves that was simply impossible to achieve.

Societal pressures and stigma against being prejudiced led to individuals feeling like they are not allowed to have any bias, despite the fact that we all have biases, and not all biases can be eliminated. In fact, some biases may be helpful to keep us safe.

Implicit bias training is therefore unique from other forms of diversity training because a conversation on implicit bias must start with a hard look in the mirror. The conversation can only begin once we humble ourselves by recognizing that we are all deeply flawed and imperfect human beings.

Training can be most effective when there is a balance between psychological safety and motivation to change behaviour.

Knowing and reflecting

Simply knowing about our biases is not enough. Once we become aware of our own biases, we must reflect on how these biases impact ourselves and others.

Discussion and dialogue are both important to reflect on how certain biases may be negative or positive and useful or counterproductive, depending on context. Then, we must begin to set and practise tangible changes in our explicit behaviours.

Research has shown that implicit bias in the health care system has led to different treatments for Black and white patients with the same symptoms.
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For example, our research found that physicians and nurses often have implicit biases towards individuals with mental illness who come into emergency departments because these health professionals label such patients as “unfixable,” and implicitly avoid them because they do not feel like they can offer their patients any assistance.

The patients, however, perceived this implicit avoidance as prejudice and discrimination. Our initial training highlighted these biases for doctors and nurses but also promoted explicitly and intentionally engaging with such patients to counter the tendency to avoid them.

We also learned that accomplishing change requires dialogue to reconcile our biases and open conversations with our peers can help motivate us to change behaviour.

Learning together

Interventions to reduce the adverse impact of bias are most effective when people who work together learn together, and when teams feel comfortable being open about their biases with one another.

Our training was most effective when it was accompanied with constant discussion and dialogue among people who work together. Individuals who participated in the training began questioning biased practices and demonstrating new behaviours which provided a model for others in the workplace to emulate.

Another challenge with implementing bias training is that biases and inequities often become embedded in workplace structures and policies over time. In our most recently published paper, we followed participants for 12 months after they participated in implicit bias training.

Initially, these participants told us that they enjoyed learning about their biases and wanted to change, but any change they promoted went up against a workplace culture that was a barrier to change.

As we followed them over time, participants began reflecting on their biases and engaging in explicit behavioural changes that influenced the perception of structural changes within the learning environment itself. Together, our participants began co-constructing social change.

This finding is important because addressing implicit bias cannot be achieved by individuals alone. Explicit structural and organizational changes are also required to promote change.

If we encourage individuals to question biased norms within their workplace but they speak up and face retribution for doing so, we are creating more problems than we are solving. If any company wants implicit bias training to be successful, the company itself must survey its policies and processes and be prepared to change them.

The ConversationIf your company decides to implement implicit bias training, make sure you ask them what else they plan on doing to promote equity and reduce discrimination. Shutting stores or implementing mandatory training will simply not be enough.

Dr. Javeed Sukhera, Assistant Professor, Schulich School of Medicine and Dentistry, Department of Psychiatry, Western University

This article was originally published on The Conversation. Read the original article.

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People who live in diverse neighbourhoods are more helpful – here’s how we know

The Conversation – April 16, 2018

 

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Shutterstock.

Jayanth Narayanan, IMD Business School

Whether or not diversity is a good thing is still a topic of much debate. Though many businesses tout the benefits of diversity, American political scientist Robert Putnam holds that diversity causes people to hunker down, creating mistrust in communities.

Empirical investigations into how diversity affects communities are too few and far between to provide any definitive answer to the question. So, together with colleagues in Singapore and the US, we set out to examine this very question in a series of studies – the results of which were recently published in the Journal of Personality and Social Psychology.

There is indeed evidence that diversity creates mistrust in communities. But diverse communities also provide an opportunity for people from different racial and ethnic backgrounds to come into contact with each other, and we thought that these experiences would create a positive effect on people’s identities: specifically, the extent to which they identify with humanity, as a whole.

A human connection

This is one of the biggest and broadest forms of identity, which a human being can comprehend. A number of spiritual and philosophical traditions have upheld that believing you share a fundamental connection with other human beings – regardless of race, religion, sexuality or gender – is the sign of a mature mind.

My colleagues and I thought that living in diverse neighbourhoods might create opportunities to come into contact with different people again and again, thereby expanding a person’s sense of identity. As a result, people living in diverse neighbourhoods should be more helpful towards others. We examined this possibility in five empirical studies.

Lending a hand.
Wonderwoman0731/Flickr, CC BY

In the first study, we took to Twitter to analyse the sentiments of tweets across the 200 largest metropolitan areas in the US. This was a somewhat basic, exploratory test of our hypothesis, using a large sample of data. In this study, we found that the likelihood that a tweet mentions words which suggest positivity, friendliness, helpfulness, or social acceptance was higher in a more diverse city.

Opening up

Encouraged by our findings, we then sought to examine how diversity of a zip code where people lived might affect people’s likelihood to offer help in the aftermath of a disaster, such as a terrorist attack. We used data from a website that the Boston Globe set up, where people could offer help to those stranded after the 2013 Boston Marathon bombings.

After accounting for factors such as distance from the bombings, political diversity, religious diversity and the mean household income of these zip codes, we found that people who lived in more racially diverse zip codes were more likely to offer help to those in need after the bombings.

To take our investigation even further, we examined whether people living in more diverse countries would report that they had helped someone in the recent past. We used data from the Gallup World Poll in 2012, which asked more than 155,000 individuals in 146 countries to report whether they had helped a stranger in the recent past. Again, we found that people in more diverse countries were more likely to report that they had helped a stranger in the past month.

Expanding identities

These three studies seemed to provide converging evidence for our ideas, but we needed to understand whether this was because diversity expands people’s identities. From a scientific standpoint, this presented a big challenge. It would almost be impossible to conduct a real experiment where we allocate people to live in different neighbourhoods and then check whether this had an effect on their level of helpfulness.

A friendly face.
blue.bone/Flickr, CC BY-NC-ND

So instead we borrowed a technique routinely used by social psychologist, called priming. Priming is a psychological method, used to activate a state of mind for people in an experiment. We primed people to think about neighbourhoods that were either diverse, or not. We made this allocation randomly, then examined how this affected their willingness to help.

We also measured whether this simple procedure of priming also altered their identities. We used a survey measure developed by other psychologists, which measures how much someone identifies with all of humanity. In two studies, we found that imagining living in a diverse neighbourhood expanded people’s identities, which in turn made them more willing to help a stranger.

These results don’t prove definitively that diversity is always a good thing. But they do offer an encouraging view of some of the benefits which diversity might bring to communities, given the way that people’s identities shift when they often encounter those who are different to them.

Some governments are already putting policies in place to make the most of these potential benefits. For example, in Singapore, each public housing apartment block maintains the same ratio of Chinese, Malay and Indian residents as exists in the wider population. This has prevented segregation and created diversity in neighbourhoods, which has led to a better society for everyone.

The ConversationIn ancient Indian texts, sages exhort people to view the whole world as one family. Our studies show that this isn’t a pipe dream – it’s a real possibility.

Jayanth Narayanan, Professor of Organisational Behaviour & Leadership, IMD Business School

This article was originally published on The Conversation. Read the original article.

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Virtual Reality: Defining and Applying

There is quite a lot out there at the moment about virtual reality.  News just today in the NY Times assesses the current position of this technology in Gartner’s hype cycle – apparently we are now in the “trough of disillusionment.”  Indeed, some have even claimed that this new tech may even be the “ultimate empathy machine”.  Okay.  As I said back in 2007, let’s get real about the virtual.

Defining it:  Virtual reality, to my mind, falls into three different categories.

  1. Augmented – Digital content applied through a visible overlay onto one’s current physical environment
  2. Immersive Video – 360 video as experienced through a head-mounted viewer.
  3. Synthetic – Completely computer-generated environments to be experienced on a flat screen or through a head-mounted viewer.

I know that there is a growing number of haptic systems that allow for additional input / feedback systems (Oculus and HTC Vive, for example), but I’m only talking at the moment about broad categories of virtual reality.  To that end, I’d like to share a few examples and offer some possible applications of these virtual reality technologies to learning.

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